Bachelor of Arts in Marketing
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You can complete your degree at your own pace: online, at one of our Wisconsin-based centers, or through BlendEd®.
Few professions have changed more over the past decade than marketing. In the digital age, marketing has evolved beyond the just promoting a business or selling a product through advertising. Lakeland’s Bachelor of Arts in Marketing prepares you to enter this dynamic field with a solid foundation in sales management, digital marketing, retail management and graphic arts/graphic design.
Our students also learn economic theory, business management, market research and consumer behavior against a backdrop of multicultural understanding, ethics and marketing’s role in the larger context of business organizations.