Bachelor of Arts in Marketing
Few professions have changed more over the past decade than marketing. In the digital age, marketing has evolved beyond the just promoting a business or selling a product through advertising. Lakeland’s Bachelor of Arts in Marketing prepares you to enter this dynamic field with a solid foundation in sales management, digital marketing, retail management and graphic arts/graphic design.
Our students also learn economic theory, business management, market research and consumer behavior against a backdrop of multicultural understanding, ethics and marketing’s role in the larger context of business organizations.